Ermenegildo Zegna is the largest menswear brand in the world with over 550 monobrand stores and annual revenue of over €1 billion. The Italian maker of clothing and accessories was the first luxury men's brand to open a fully owned store in China, in Beijing in 1991. Today, Greater China is Zegna's biggest global market, with over 80 point of sales across the region.

In addition to producing men's suits for its own labels, it manufactures suits for Gucci, Yves Saint Laurent, Dunhill and Tom Ford. The head designer is Stefano Pilati, formerly of Yves Saint Laurent and Christian Dior.


China e-commerce omni-channel strategy

Capabilities deployed

• Market Research
• Workshops


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