Client

Uriage Eau Thermale is a French brand that uses a unique ingredient, thermal spring water in order to produce hypo-allergic skin care products for even the most sensitive skin. The digital presence of Uriage in China is managed by its retail distributor.

Challenge

In China, the social media communication of the Uriage brand is managed by its local distributor. The brand requested FABERNOVEL to audit its digital ecosystem In China, evaluate its performances and provide actionable recommendations.

Solution

We conducted a user-centric study with actionable learnings & recommendations leading to an action plan

The auditing achieved three main goals:

  • Qualify Uriage consumer experience (consumer journey, touch points mapping & analysis)
  • Evaluate the online brand image (content quality, e-reputation, KOL collaboration)
  • Improve digital performances (awareness, social media, e-commerce, O2O)

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