Client

Sonia Rykiel urged women to be eccentric, seductive, mysterious, and to create their own style. She arrived (in every sense of the word) on Paris’ Left Bank in Saint-Germain-des-Prés in 1968.

The neighborhood was a haven to artists from the world over and she quickly became its heart.

The movement she created was intimately linked to the ready-to-wear revolution taking place in 1970s Paris. She typified a new generation of designers who launched their own labels outside the established system of Haute Couture.

Context

Following the acquisition of French fashion house Sonia Rykiel by Li & Fung Group, FABERNOVEL partnered with the designer brand and Lola Rykiel (grand daughter's founder), to create a unique experience in HK for the launch of the new product line “Sonia by” targeting young fashionistas.

Solution

Private VIP dinner with Lola Rykiel and top influential Hong-Kong bloggers

Capabilities deployed

• Event Management
• KOLs engagement on Facebook, Twitter, Instagram, Weibo and personal Blogs

Interested?

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