More than a manufacturer, Roger Dubuis, established in 1995, is a world of its own.

Beautiful mechanisms find their counterpart in baroque cases, conveyed in incredibly detailed, fantasy worlds. This is a world where exuberance rules and creativity reigns supreme. Roger Dubuis is an extravagant, rebellious, elegant brand, worthy of the finest in Haute Horlogerie, whose innovation is founded in the respect for tradition and craftsmanship.


The brand wanted to grow its social media awareness, target efficiently Chinese HNWI and deliver ultimate luxury experiences for Chinese customers in China and overseas.


FABERNOVEL deployed 360°social media services (strategy & operations) covering major platforms such as Weibo, WeChat and Ctrip, leveraging Chinese influencers, social ads and campaigns.

Capabilities deployed

• Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• Visual editing (Cinemagraphs, animated GIFs, time-lapse, slo-mo videos…)
• Campaign operations
• Social Ads: Weibo, WeChat
• Online Influencers Program
• Monthly KPIs and Industry reports


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