Pronovias started as a family business in Barcelona in 1922 and is now the world’s leader in bridal gowns, present in more than 105 countries with 155 stores and more than 4,000 sales points. In addition to wedding gowns, Pronovias also sells cocktail dresses and accessories.

In 2015, the company staged its first fashion show in New York. Pronovias will open its China flagship in Shanghai at the end of the 2015, further establishing its presence in the $80 billion local wedding market .


Social media strategy and activation

Capabilities deployed

• Strategy & Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• SEM on Baidu
• Customer Service Management


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