Nina Ricci is a French fashion house founded by Italian-born Maria "Nina" Ricci and her son Robert in 1932. Maria served as the house's designer and was known for her elegant, feminine gowns. Robert managed the business and finance end, and made the initial foray into the perfume world.

Nina Ricci's first fragrance, Coeur Joie, was introduced in 1946. The perfume was presented in a beautiful crystal bottle designed by Lalique, and marked the beginning of an historic partnership between the two companies that would last many years.

Nina Ricci's most famous fragrance, L'Air du Temps, in the distinctive dove flacon, was launched in 1948. It is still in production today and remains a bestseller for the company.

Nina Ricci was acquired by Puig in 1998 and continues to produce fashions as well as men's and women's fragrances.


FABERNOVEL deployed a dedicated social media team for Nina Ricci, developing social media content, creative design, storytelling, KOL engagement and online campaigns on Weibo and WeChat.


Capabilities deployed

• Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• Visual editing
•  Social Ads
•  KOL engagement
• Monthly KPIs and Industry reports


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