• KENT & CURWEN

    From left to right: Alex Fong, Wesley Wong, Hong Yuan, David Beckham, and Daniel Kearn at the Kent & Curwen collection launch in Shanghai. (Courtesy Photo)

Client

Kent & Curwen was established in 1926 by Eric Kent and Dorothy Curwen. Today, Kent & Curwen represents British heritage with the dust blown off. The company currently operates 113 stores in 51 cities in China, Hong Kong, Macau and Taiwan.

Challenge

In September 2015, David Beckham joined Kent & Curwen as a brand ambassador and creative lead. The brand requested FABERNOVEL to develop its social media presence across the major platforms in China, engage with its large community of fans and support the business with drive-to-store and drive to e-commerce initiatives.

Solution

FABERNOVEL deployed a dedicated social media team for Kent & Curwen, developing social media content, creative design, storytelling and campaigns on Weibo and WeChat.

Capabilities deployed

• Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• Visual editing (Cinemagraphs, animated GIFs, time-lapse, slo-mo videos, etc.)
• Monthly KPIs and Industry reports

Interested?

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