Kent & Curwen was established in 1926 by Eric Kent and Dorothy Curwen. Today, Kent & Curwen represents British heritage with the dust blown off. The company currently operates 113 stores in 51 cities in China, Hong Kong, Macau and Taiwan.
In September 2015, David Beckham joined Kent & Curwen as a brand ambassador and creative lead. The brand requested FABERNOVEL to develop its social media presence across the major platforms in China, engage with its large community of fans and support the business with drive-to-store and drive to e-commerce initiatives.