Galaxy Entertainment is an integrated entertainment and resort facility, spanning over 1.1 million sqm with 2,200 rooms, 6 hotels (Banyan Tree, Okura Hotel, Galaxy Hotel, The Ritz-Carlton, JW Marriott and Broadway Hotel), 200 boutiques, 120 restaurants (eight Michelin stars) and world-class casino services.


The conglomerate requested FABERNOVEL to help them building their awareness around the world via social media.


FABERNOVEL deployed a dedicated multi-disciplinary team for AESOP, to operate 11 social media accounts (Weibo, WeChat, Instagram and Facebook) in 3 languages (English, Simplified &Traditional Chinese). We also designed and operated the multi-platform social media amplification strategy and KOL program.

Capabilities deployed

• Strategy & Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• Visual editing (Cinemagraphs, animated GIFs, time-lapse, slo-mo videos, etc.)
• Social Ads and KOL management


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