Client

Carolina Herrera is a Venezuelan fashion designer known for "exceptional personal style" (Vanity Fair), and for dressing First Ladies from Jacqueline Onassis to Michelle Obama.

In 1965, Herrera began her career working as a publicist for Emilio Pucci, a Florentine Marquis himself and a close family friend. She began working at Pucci's Caracas boutique, and moved to New York in 1980. Frequently associating with Mick and Bianca Jagger and Andy Warhol, at Studio 54, she became well known for her dramatic style. She first appeared on the International Best Dressed List in 1972, then was elected to its Hall of Fame in 1980.

Her first runway show in 1980 included future supermodel Iman. Carolina Herrera presents her Ready-to-Wear Collection semiannually at Mercedes-Benz Fashion Week in New York

Solution

FABERNOVEL deployed a dedicated social media team for Carolina Herrera, developing social media content, creative design, storytelling, social ads and campaigns on Weibo and WeChat.

Capabilities deployed

• Strategy & Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• Social Ads