Carlsberg is a global brewer. Founded in 1847 by J. C. Jacobsen, the company‘s headquarters is located in Copenhagen, Denmark.


FABERNOVEL helped the company to inspire, challenge and up-skill various brands’ teams through an interactive approach combining trainings, guest speakers, workshops, and group discussions.


We designed and rolled out a 1-day digital training in Guangzhou for the Marketing and Brand teams of 3 divisions and 8 brands of Carlsberg.

Some of the sessions we delivered:

  • Market Trends and Industry Cases
  • Social Media Working Framework
  • Social Media Metrics & KPIs
  • Workshop: Groups to work on social media campaigns by applying the methodology learned throughout the training with speed pitches.

Capabilities deployed

• Digital Marketing Training


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