Client

Discretion, quality, and craftsmanship – Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by Gucci Group.

The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture and more.

Solution

FABERNOVEL deployed a dedicated social media team for Bottega Veneta, developing social media content and storytelling on Weibo.

Capabilities deployed

• Content planning
• Community management: Weibo
• Copywriting, copy editing
• Visual editing
• Monthly KPIs and Industry reports
• E-Reputation Monitoring

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