AXA is a global leader in Insurance and asset management operating in 59 countries with €92 billion revenue. The business is divided into three categories: life, savings and health, property and casualty, and asset management.

In China, AXA is a partner of ICBC. It also owns a 50% stake of auto insurer Tian Ping to form AXA Tianping Property & Casualty Insurance Company Limited (AXATP), the largest international insurer operating in China.

On the digital front, AXA is investing to become a leading e-insurance provider. Since 2013, AXA has invested €950 million in digital projects, including setting up AXA Lab Asia and AXA Strategic Ventures in Shanghai and Hong Kong, respectively.


AXA requested FABERNOVEL to design and setup an Innovation Program in Shanghai, for the annual Corporate Meeting of AXA group, gathering the Executive Committee and the top global 180 senior executives of the company.


We organized a four-month mission and delivered a comprehensive range of services, including:

  • A market research covering innovation across various industries (Finance, Insurance, Wellness & Healthcare, Internet Of Things, Automotive and Travel)
  • The scouting and profiling of 40+ tech startups
  • A Demo Day with 15 startups pitching for AXA
  • A Reverse mentoring session on WeChat with Chinese students
  • Meeting with prestigious Chinese Internet players: Baidu, Sina Weibo, Dianping and Alibaba


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