Client

Aēsop, is a brand of skin care products from Australian company Aesop Retail Pty Ltd. In addition to skincare, Aesop also produces hair care, soaps and fragrance, a total of over 80 hair, skin and body care formulations. It is available in 43 countries.

Challenge

AESOP does not distributes its products in China (to avoid animal testing), but is extremely popular among Chinese sophisticated consumers. The brands requested FABERNOVEL to launch a comprehensive digital communication plan to grow the brand presence on Chinese social media (Weibo, WeChat) and capture the traffic and consumers’ interest on Baidu.

Solution

FABERNOVEL deployed a dedicated multi-disciplinary team for AESOP, to open and run its Weibo and cross-border WeChat account, setup the SEM operations and to operate the brand’s social media Customer Service.

Capabilities deployed

• Strategy & Content planning
• Community management: Weibo and WeChat
• Copywriting, copy editing
• SEM on Baidu
• Customer Service Management

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