Aēsop, is a brand of skin care products from Australian company Aesop Retail Pty Ltd. In addition to skincare, Aesop also produces hair care, soaps and fragrance, a total of over 80 hair, skin and body care formulations. It is available in 43 countries.
AESOP does not distributes its products in China (to avoid animal testing), but is extremely popular among Chinese sophisticated consumers. The brands requested FABERNOVEL to launch a comprehensive digital communication plan to grow the brand presence on Chinese social media (Weibo, WeChat) and capture the traffic and consumers’ interest on Baidu.