Headquartered in Paris, France, Accor Hotels owns, operates and franchises 3,700 hotels (spanning all inhabited continents) representing several brands, from budget and economy lodgings to five-star hotels.


The group wanted to understand better about the Chinese social media ecosystem and especially establish a Wechat strategy and a detailed 3-year roadmap.


FABERNOVEL was the strategic partner chosen by Accor Hotels, cooperating with Shanghai, Hong-Kong, Singapore and Paris offices

Some of the deliverables:

  • Strategic Workshops
  • Market Research & Analysis
  • Auditing
  • Action Plan & Roadmaps
  • Governance advisory

Capabilities deployed

• WeChat Strategy
• Market Research
• Workshops


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