Sylvia - FABERNOVEL

06 Aug TX Huaihai Youth Energy Center

Posted at 11:29h in China Insights, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] TX Huaihai | Youth Energy Center (hereinafter referred to as TX Huaihai), located on Huaihai Road, Shanghai's first curated retail mall is dedicated to creating a museum-like environment...

19 Jul L’Oréal Paris Global Flagship In Shanghai

Posted at 18:46h in China Insights, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] In celebration of the 50th anniversary of "You’re worth it", Cosmetics Giant L'Oréal Paris opened its 1st ever Global Flagship Store in May on East Nanjing Road. (Meanwhile, in June, another Hair...

15 Jul How Luxury Brands Can Use Machine Learning to Drive Business Decisions

Posted at 16:35h in Global Insights, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Nearly every luxury brand either utilizes the power of machine learning or is interested in doing so, but creating models is only one step when it...

21 May Launching A Niche Brand in China Part I: New Gen Retailer Feature Image

Posted at 18:41h in China Insights, Insights

From 2017 to 2020, there were 220k new brands launched on Tmall. The China market is becoming increasingly attractive and overseas brands need to compete not only among them but also with strong domestic brands. Chinese consumers are also more and more willing to try...

21 May Emails & SMS can now redirect to WeChat Mini-programs

Posted at 15:30h in China Insights, Insights

In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecently. The break of the entry-point limitation has surely added new potential to the...

21 May 2020 WeCom Annual Conf Recap, APIs, Cases Studies and More…

Posted at 15:27h in China Insights, Insights

Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, suppliers and peers all around the industry, the potential of WeCom in helping companies to transform...

21 May Wechat roadmap for 2021

Posted at 15:22h in China Insights, Insights

Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them read articles from Official Account and 400 million of them use Mini...

06 May HARMAY – The New Gen Retailer

Posted at 17:54h in China Insights, Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Cosmetics retailer Harmay, considered as the Chinese Sephora, has frequently appeared on social platforms such as Red and Douyin these years and become one of the most trendy venues...

06 May Chinese Gen Zs’ Luxury Shopping Behavior

Posted at 11:35h in China Insights, Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and...

19 Mar How to Leverage WeChat For Successful B2B Strategy In China

Posted at 16:05h in Deep Dive, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms...