Entries by Patrice NORDEY

NoFashion – Patrice Nordey insights on Chinese Luxury Market

On September 13, the first digital fashion assembly “Shanghai Fashion Web” will be held in Shanghai, hosted by the luxury digital consultancy agency VELVET Group. Approximately 150 luxury and digital marketing industry leaders have been invited, with speakers including Glamour-Sales China founder and CEO Thibault Villet, Italian luxury online retailer Yoox Group Chinese director Mimi […]

Velvet invited to Christie’s Shanghai Opening

Velvet was invited to the Gala Opening of Christie’s first auction in Shanghai on September 24th, 2013. Christie’s inaugural Shanghai sale is a celebration of the great artistic traditions of both East and West. This curated sale includes exceptional works in many collecting fields – from Asian Contemporary to European Modern Masters and American Post War and Contemporary, […]

VELVET as “Keynote about Social Media for Luxury Brands in China”

VELVET was invited last September 17th to animate the Luxury Products Club hosted by the French Chamber of Commerce. During this session, Patrice Nordey, CEO of Velvet, introduced some of the new developments of We Chat and Sina Weibo marketing. Some of the attendees came especially from Beijing and Hong Kong to assist in this event very thoughtful […]

Velvet invited to Esprit Dior Exhibition Opening in Shanghai

The Museum of Contemporary Art Shanghai hosts the Esprit Dior exhibition in China in partnership with the House of Dior. The exhibition tells a story of groundbreaking vision and unique savoir-faire, and showcases contributions by contemporary Chinese artists working in a variety of disciplines with a view to addressing the challenges of our era. Velvet was invited […]

Glamour Sales – Why mobile is a key for flash sales in China?

With substantial discounts and limited quantities, online flash sales of designer goods became an e-commerce staple in the West after the start of the recession. According to Thibault Villet, CEO and co-founder of flash sales site Glamour Sales China, this lightning-fast form of e-commerce has just as much potential in Asian markets. After setting up in […]

WeChat – New features to gain foothold in B2C sector

Although instant messaging tools are most commonly used by individuals for personal communication (C-to-C), WeChat, a leading Chinese IM app, gradually established its presence as a major channel of online marketing (B-to-C). The newly launched 5.0 gives special focus to business users by adding a list of new features that caters for the business demands. […]

Christian Louboutin Asia Has Arrived

Christian Louboutin launched first online boutique in Asia, shipping to Hong Kong, Macau, Singapore, Taiwan and Malaysia. This marks the French footwear specialist’s third e-commerce launch, with online boutiques already present in North America and Europe since 2010. Online luxe fashion retailing has picked up in Asia in recent years. Fashion giant Lane Crawford, for example, added its […]