Entries by Patrice NORDEY

Challenges Magazine – Luxury Sales Overcomes Anti-corruption Measures in China

Campaigns against valuable gifts and purchases paralyze apparatchiks. But consumption patterns evolve. How much bribes, kickbacks, and gifts in kind are received annually by China’s officials, politicians and managers of state companies? Answer: it amounts to a mountain full of cash. In 2011, China’s central bank estimated, the sums diverted over the last twenty years […]

China Digital Roundup I Martell, Bomoda, Snap Fashion

A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 5th. Martell’s Savvy WeChat Campaign Engages China’s Frequent Flyers, by JingDaily Travelers making their way through Beijing and Shanghai airports this fall can participate in an innovative new ad campaign by Martell Noblige Cognac […]

Marketing to China – 5 Questions with Patrice Nordey, Founder of VELVET Group

 What is Velvet’s story and what are the services it offers to its clients? VELVET is a digital consulting agency based in Shanghai specializing in the deployment of communication strategies and online marketing, as well as e-commerce activities and structure for the Chinese market. We cater to international luxury, fashion and cosmetic brands. VELVET’s clients […]

China Digital Roundup I Luxury cars, Lanvin, ShangPin, Burberry

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 29th. On China’s Roads, Where Luxury Risks Becoming Ordinary, by Reuters Luxury car dealers are resorting to offering customers massages, mini-golf and other gimmicks, hoping this will give them an edge in a ferociously […]

VELVET partners with P1 on “The Great Style Leap” Streetstyle Photo Exhibition

The unique lifestyle focused social network P1 is showcasing a collection of photos at “The Great Style Leap”  exhibition that will occupy 800 square meter of space in the heart of Beijing’s trendiest shopping area, Taikoo Li Sanlitun. China has during the last 6 years undergone a paradigm shift when it comes to what people wear and how they chose to express their personality through their clothes. What […]

Connexions – A Closer Look on “E-Retail: Luxury Gets Going… Finally!” by Patrice Nordey

According to a study done by KPMG, 72% of Chinese tourists traveling abroad claim to have bought luxury goods. These purchases represent a significant proportion of their total expenditure (over 40%) with the most popular products of choice as cosmetics, watches and handbags. The prices of these products bought abroad are 20 to 30% cheaper than […]

TechCrunch Shanghai – Digital Innovation in Fashion from Technology to Services

Technology is upending every single part of our daily life and fashion industry is no exception. CEO of VELVET Digital Agency Patrice Nordey, Digital General Manager at Nike China Nicolas Zurstrassen, Director of Ecommerce & Operations at Converse An Chiem, Director of Digital Marketing at Westin Hostel Penny Peng, and Regional Digital Manager Asia and […]

China Digital Roundup I In-Store Technology, Michael Kors, TechCrunch Shanghai

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 22th. Is In-Store Technology Increasing or Subduing the Relevance of Retail Employees? from Luxury Daily As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their […]