A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 13th. Using Big Data to Track Chinese Fashion Trends, by Technode With a database of over 6 million street style photos taken across China’s biggest cities and through big data analysis, Chinese lifestyle focused […]
About Patrice NORDEY
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Entries by Patrice NORDEY
Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search […]
Campaigns against valuable gifts and purchases paralyze apparatchiks. But consumption patterns evolve. How much bribes, kickbacks, and gifts in kind are received annually by China’s officials, politicians and managers of state companies? Answer: it amounts to a mountain full of cash. In 2011, China’s central bank estimated, the sums diverted over the last twenty years […]
A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 5th. Martell’s Savvy WeChat Campaign Engages China’s Frequent Flyers, by JingDaily Travelers making their way through Beijing and Shanghai airports this fall can participate in an innovative new ad campaign by Martell Noblige Cognac […]
What is Velvet’s story and what are the services it offers to its clients? VELVET is a digital consulting agency based in Shanghai specializing in the deployment of communication strategies and online marketing, as well as e-commerce activities and structure for the Chinese market. We cater to international luxury, fashion and cosmetic brands. VELVET’s clients […]
A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 29th. On China’s Roads, Where Luxury Risks Becoming Ordinary, by Reuters Luxury car dealers are resorting to offering customers massages, mini-golf and other gimmicks, hoping this will give them an edge in a ferociously […]
The unique lifestyle focused social network P1 is showcasing a collection of photos at “The Great Style Leap” exhibition that will occupy 800 square meter of space in the heart of Beijing’s trendiest shopping area, Taikoo Li Sanlitun. China has during the last 6 years undergone a paradigm shift when it comes to what people wear and how they chose to express their personality through their clothes. What […]
According to a study done by KPMG, 72% of Chinese tourists traveling abroad claim to have bought luxury goods. These purchases represent a significant proportion of their total expenditure (over 40%) with the most popular products of choice as cosmetics, watches and handbags. The prices of these products bought abroad are 20 to 30% cheaper than […]
Technology is upending every single part of our daily life and fashion industry is no exception. CEO of VELVET Digital Agency Patrice Nordey, Digital General Manager at Nike China Nicolas Zurstrassen, Director of Ecommerce & Operations at Converse An Chiem, Director of Digital Marketing at Westin Hostel Penny Peng, and Regional Digital Manager Asia and […]
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