Entries by Patrice NORDEY

2015/2016 Snapshot of Digital & Luxury in China

2015 was a watershed year for digital innovation in China. For the first time, China became more than another market or the source of cheaply manufactured goods. Instead, it was at the center of innovation for digital communication strategies and technologies. We’ve gathered some of the year’s highlights in this field, as well as our […]

What does Weibo’s new character limit mean for brands?

Last week, Chinese Twitter-like social network Weibo announced that starting today, January 28, it will begin a month-long trial of offering VIP users the option to publish up to 2,000 characters per post. Weibo plans to roll out the new feature to all 500 million users by February 28. The current character limit is 140. […]

Interview with VELVET CEO Patrice Nordey: Digital Strategy for Fashion

On November 6th, 20 young professionals gathered in an intimate setting at 10 Corso Como on West Nanjing Road, to participate in a lively discussion regarding Digital Communication trends in China. We were pleased to invite our guest speaker, Patrice Nordey, Founder and CEO of the Shanghai-based digital communication firm VELVET. Patrice is a digital veteran […]

VELVET at Conde Nast Center of Fashion & Design

VELVET CEO Patrice Nordey speaks to an audience of young marketing professionals and entrepreneurs about Digital Marketing during the most recent Conde Nast Center of Fashion & Design meetup at 10 Corso Como in Shanghai. VELVET is an educational partner of the Center and will design and teach two courses this fall. (www.condenastcenter.com.cn)

VELVET x AXA Innovation Program

VELVET partnered with insurance leader AXA to deliver a digital innovation program including learning expeditions, keynote speakers and a Startups Demo Day with 15 up-and-coming Chinese tech companies. The program, customized for 200 senior level AXA executives, also involved Baidu, Sina Weibo, Dianping, PPDAI, Baozun and the newly opened co-working space XNode.  

Nice x MANGO

We’re excited to announce the launch of MANGO’s Nice account. Now MANGO fans have another platform to view and share their favorite outfits.   Below: Photo collection.   Below: Nice photos from Mango fans.   Follow MANGO on Nice Step 1: Download the Nice app Step 2: Search “MANGO中国” Step 3: Follow “MANGO中国”  

New Client Win: PUIG

We are excited to announce PUIG as a new client. VELVET will serve as digital strategy advisory firm for the overall brand portfolio of PUIG in China, including fragrance and designer brands such as Prada, Nina Ricci, Valentino, Carolina Herrera and Paco Rabanne. In addition, VELVET will be in charge of developing the social media presence […]

Corporate Training: L’Oréal Vietnam

As part of its digital acceleration, L’Oréal APAC has partnered with VELVET to deliver advanced marketing training programs in 14 countries across the region. Since its inception, we have trained over 500 professionals within the organization, from managers to management committees. Our last training was for L’Oréal Vietnam. The two-day program took place in Ho […]