Entries by Patrice NORDEY

Event Recap: Virtual Reality for Brands

On Thursday April 21, 2016, VELVET organized the event Virtual Reality for Brands, featuring Crow’s Nest, a leading virtual reality content producer. The event was attended by members of the French Chamber of Culture and Industry, China (CCIFC). Speakers for the event included VELVET CEO and Founder Patrice Nordey, Crow’s Nest Founder Eloi Gerard, Crow’s […]

Event: The Future of Virtual Reality for Brands

After decades of being relegated to the domains of science fiction and fantasy, virtual reality is finally coming to the masses. The year 2016 marks the first time virtual reality devices and content are accessible on a mass scale to consumers. In fact, it is possible to access virtual reality content through one’s smartphone and […]

VELVET and XNode Announce Official Strategic Partnership

VELVET is excited to announce an official strategic partnership with XNode Co-working Space and Startup Accelerator. VELVET and XNode have worked together on several key collaborations since 2015 and this announcement marks a new chapter in our continued partnership. Through the partnership, VELVET will continue to connect the network of XNode startups with board-level brand […]

2015/2016 Snapshot of Digital & Luxury in China

2015 was a watershed year for digital innovation in China. For the first time, China became more than another market or the source of cheaply manufactured goods. Instead, it was at the center of innovation for digital communication strategies and technologies. We’ve gathered some of the year’s highlights in this field, as well as our […]

What does Weibo’s new character limit mean for brands?

Last week, Chinese Twitter-like social network Weibo announced that starting today, January 28, it will begin a month-long trial of offering VIP users the option to publish up to 2,000 characters per post. Weibo plans to roll out the new feature to all 500 million users by February 28. The current character limit is 140. […]

Interview with VELVET CEO Patrice Nordey: Digital Strategy for Fashion

On November 6th, 20 young professionals gathered in an intimate setting at 10 Corso Como on West Nanjing Road, to participate in a lively discussion regarding Digital Communication trends in China. We were pleased to invite our guest speaker, Patrice Nordey, Founder and CEO of the Shanghai-based digital communication firm VELVET. Patrice is a digital veteran […]