Great Ctrip x Fabernovel cooperation, to target Chinese HNW Travelers for Roger Dubuis (Richemont), in partnership with Lamborghini. The campaign combines Ctrip data and platforms with WeChat O2O features.
About Patrice NORDEY
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Entries by Patrice NORDEY
Alibaba Group opening its doors to FABERNOVEL in Hangzhou. 150,000 sqm office spaces serving 9,000 Alibaba employees within a gigantic 400,000 sqm campus. Thanks for your continuous support all along the year!
BingoFresh, the original version of Chinese startup BingoBox, first intended to disrupt the fresh food experience. But the blast finally came from Hema (now within Alibaba Group) and ignited the whole retail industry. A must-see company to fully understand China New Retail.
FABERNOVEL visiting PinDuoDuo (PDD) at their headquarters in Shanghai during one of our Learning Expeditions. PDD became the 3rd e-commerce app in China with now 1/3 on Taobao/Tmall MAU and just went IPO last month raising USD 1.6b.
Such an intense and productive week of work in the Silicon Valley with our FABERNOVEL Asia team. Thanks to all our US colleagues for organizing such a great trip!
Jack, Elon, Mbappe and our FABERNOVEL volunteers team last Friday at StartUp Grind Annual Party in Shanghai ?
In today’s digital age, promoting a new product on social media can be a daunting task for marketers, posing the challenge of how to make an impactful statement, but also achieve tangible results. Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China’s […]
FABERNOVEL was very proud to partner with the Kering on a 3-Day Learning Expedition in Shanghai and Hangzhou to meet with tech startups and digital giants such as Alibaba.
FABERNOVEL is a global innovation agency committed to empowering companies to create a lasting cultural shift and knowledge base to act upon.
We bring the thought leadership of a consultancy, the creativity of an advertising agency and problem solving strength of a technology company.