BingoFresh, the original version of Chinese startup BingoBox, first intended to disrupt the fresh food experience. But the blast finally came from Hema (now within Alibaba Group) and ignited the whole retail industry. A must-see company to fully understand China New Retail.
About Patrice NORDEY
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Entries by Patrice NORDEY
FABERNOVEL visiting PinDuoDuo (PDD) at their headquarters in Shanghai during one of our Learning Expeditions. PDD became the 3rd e-commerce app in China with now 1/3 on Taobao/Tmall MAU and just went IPO last month raising USD 1.6b.
Such an intense and productive week of work in the Silicon Valley with our FABERNOVEL Asia team. Thanks to all our US colleagues for organizing such a great trip!
Jack, Elon, Mbappe and our FABERNOVEL volunteers team last Friday at StartUp Grind Annual Party in Shanghai ?
In today’s digital age, promoting a new product on social media can be a daunting task for marketers, posing the challenge of how to make an impactful statement, but also achieve tangible results. Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China’s […]
FABERNOVEL was very proud to partner with the Kering on a 3-Day Learning Expedition in Shanghai and Hangzhou to meet with tech startups and digital giants such as Alibaba.
The Swiss Watchmaker ROGER DUBUIS partnered with VELVET the Shanghai-based Social Media agency, to underscore its audacious & avant-garde DNA among the savvy Chinese audience. “Daring Partner” campaign invites them to tap, swipe, and shake to digitally find the timepiece that perfectly match their unique lifestyle. 5 years after its creation, WeChat is still at […]
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