Entries by Patrice NORDEY

Glamour Sales – Why mobile is a key for flash sales in China?

With substantial discounts and limited quantities, online flash sales of designer goods became an e-commerce staple in the West after the start of the recession. According to Thibault Villet, CEO and co-founder of flash sales site Glamour Sales China, this lightning-fast form of e-commerce has just as much potential in Asian markets. After setting up in […]

WeChat – New features to gain foothold in B2C sector

Although instant messaging tools are most commonly used by individuals for personal communication (C-to-C), WeChat, a leading Chinese IM app, gradually established its presence as a major channel of online marketing (B-to-C). The newly launched 5.0 gives special focus to business users by adding a list of new features that caters for the business demands. […]

Christian Louboutin Asia Has Arrived

Christian Louboutin launched first online boutique in Asia, shipping to Hong Kong, Macau, Singapore, Taiwan and Malaysia. This marks the French footwear specialist’s third e-commerce launch, with online boutiques already present in North America and Europe since 2010. Online luxe fashion retailing has picked up in Asia in recent years. Fashion giant Lane Crawford, for example, added its […]