Entries by Patrice NORDEY

BREITLING Cinema Squad Campaign in China

Breitling is taking a traditionally strong relationship with the cinematic world to a new level as they introduce three outstanding actors who are the members of the Breitling Cinema Squads in China: Brad Pitt, Charlize Theron and Daniel Wu. Premier collection is the key product to be pushed in this campaign.FABERNOVEL developed a digital strategic […]

WeChat, the shape of the connected China

Since 2006, FABERNOVEL has been producing annual studies which are available to all, thus completing one of its missions: to contribute to the understanding and accessibility of the digital revolution. After Uber in 2017 and Tesla in 2018, we’ve decided to dedicate this year’s annual study to the analysis of the WeChat phenomenon. More than […]


Paris, 25 October 2018 FABERNOVEL has acquired creative agency Le Side Car and is launching FABERNOVEL STORIES FABERNOVEL recently completed the acquisition of Le Side Car, a creative agency that specializes in supporting start-ups and major groups’ innovation projects, and has announced the launch of its new business unit: FABERNOVEL STORIES. Founded in 2015 by […]