[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Stream Into The Future: How will Live Streaming reshape the consumer-brand relationship Click here to download WHAT'S IN IT? Live Streaming has already become a vital module of e-commerce...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Mobile-first, multi-sensory and real-time interaction: Digitalization has been pushing brands to improve their omnipresence across channels in order to meet the ever-evolving consumer needs. Discover how...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Ever since the first digital-only couture 'Iridescence' was created by The Fabricant Studio and sold at an auction for $9500, virtual apparels have been disrupting the traditional...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] What is WeData? The WeChat ecosystem has been improving over the years. Brands, including big names, are adding Mini Programs as part of their omnichannel marketing strategy....

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] It is no longer a myth that China is one of the world’s largest consumption markets with rich opportunities for brands. However, a previously underrated demography,...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Chinafication: A Playbook for Niche Beauty Brands' Localization Click here to download WHAT'S IN IT? As the first beauty market in the world, China has become a critical playground...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Into the Chinaverse: How the Meta wave is hitting China Click here to download WHAT'S IN IT? Once imagined as utopian or dystopian virtual spaces, the concept of Metaverse...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] WeChat Mini-Program Analytic Toolkit Click here to download WHAT'S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] As a leading symbol in the industry, Duozhuayu (dé jà vu) started as a second-hand store in 2017, focusing on recycling used books. They opened their online bookstore...