Chinafication:

A Playbook for Niche Beauty Brands’ Localization

WHAT’S IN IT?

As the first beauty market in the world, China has become a critical playground for brands to succeed in. Boosted by e-commerce and Live Streaming, populated by increasingly sophisticated consumers and powerful homegrown brands, crossed through by culturally-specific currents, and increasingly decoupled from the rest of the world, the Chinese beauty market calls for more localization than ever before.

FABERNOVEL is delighted to release this study “Chinafication”. In this study, we put together our deep-dive research, key learnings and past experiences to help global niche beauty brands achieve compliance and competitiveness.

Through culture, content, community, commerce and collaboration, Chinastication is a key for beauty brands’ success.

In this 70+ slides report, we decode how to strike cultural relevance and leverage local hot topics to build cult-like following, with inspirations from C-beauty brands.

We build a localization framework of 5 identified localization dimensions, with granular cases of international niche brands, like Farmacy, Fenty Beauty, Penhaligon’s, Aesop…