Wechat Mini-Program Bible

The Mini-Program Bible

Together with our partner 31ten, we have put into this Bible our experience, knowledge, learnings as well as best practices on how to make a WeChat Mini-Program a success.


Over 300 slides exploring the best practices of Wechat Mini-program. Including real cases from LVMH, Bvlgari, Christie’s, Ikea and much more. Discover exclusive insights from our contributors, Matthew Brennan from China Channel, Thomas Portolano from Christie’s, Jean-Christophe Babin from Bvlgari, Victor Ariza from LVMH Innovation

With over 450 million daily active users (DAU), Wechat mini-program, the sub-application built within the WeChat ecosystem, is one of the most-used platforms to activate Chinese consumers. Extremely versatile, quick and affordable to develop, it allows brands to engage and convert consumers. 

In partnership with 31TEN, we have been strategizing, designing and building numerous WeChat mini-programs for international brands and Fortune 500 companies. We are very proud to finally release an all-in-one guide for WeChat mini-programs, in which we have put our analysis, experience, knowledge, learnings as well as best practices on how to build a successful WeChat mini-program.

How to use it?

Click the link

The summary at the beginning of the bible is clickable. Click on the chapter you would like to read in order to get there quickly

Search Keywords

Look for keywords to directly be directed to the slides that matter the most to you

Scan QR codes

Scan the different QR codes to go further and explore!

Extract from the Bible

Discover what is a Wechat Mini-program, the key numbers and why you should have at least one for your brand

Get insights from our experts!

Deep dive into Social Ads to promote your Wechat Mini program, and implement dedicated KPIs.

Scan the different QR codes to access demo and documents to go further.

Explore how can mini program can support you during your events.

Understand how you sCRM fit with your Wechat Official account and Wechat Mini prograù

Get the free PDF!


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