Sina Weibo is the first open Social Media platform in China, with over 500 million MAU (Monthly Active Users), an over-representation of the new generation and highly engaging content. It is where netizens, celebrities, the government and brands meet, debate, share their thoughts and feelings. It is China’s pulse.

Earlier in April 2020, Weibo announced the launch of mini stores, creating its own e-commerce loop and offering additional resources for brands to offer seamless social commerce experience. This could be a game-changer for the platform.With eight years of successfully accompanying Premium & Luxury Western brands to leverage Weibo’s many capabilities, Fabernovel is delighted to share this Weibo Social Ads Playbook, SuperFans edition, with insights from Sina Weibo.