WeChat social ads playbook

FABERNOVEL is pleased to share this playbook reviewing various offerings of WeChat advertising and the possibilities for brands to reach and engage the tech-savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing promotional messages on its platform. The Super APP is envisioned more like a productive toolkit for the users’ daily life than a source of media revenue stream itself. On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes sure its users exposed to a maximum of 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and impactful to capture the attention of Chinese consumers from both home and abroad. To build successful WeChat strategies, it is now crucial for a business to master these various ad formats, ad touchpoints, ad features, bidding tactics and audience targeting possibilities.

Let’s discover more with this playbook!

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