Event: The Future of Virtual Reality for Brands

After decades of being relegated to the domains of science fiction and fantasy, virtual reality is finally coming to the masses. The year 2016 marks the first time virtual reality devices and content are accessible on a mass scale to consumers. In fact, it is possible to access virtual reality content through one’s smartphone and a simple cardboard glass for as little as RMB 20. Considering the imminent spread of virtual reality, the marketing potential for brands is immense and industries such as travel, real estate, and auto are among early adopters.

VELVET invites Eloi Gerard and Robert Ellis, co-founders of virtual reality content company Crow’s Nest, to speak on the latest developments in virtual reality and how brands can integrate it into marketing and communication strategies to better serve consumers. Solene Anglaret, Business Development Associate Director of Thomas Cook will present a case study and demo of a campaign in partnership with Crow’s Nest. Jim Lerch, Business Development Director and Enfys Luk, Senior Manager of East Asia, Integrated Marketing, both of Youku, will join for a Q&A session.

Crow’s Nest

eloi

Crow’s Nest Founder Eloi Gerard.

Crow’s Nest is the leading virtual reality agency in China, specializing in virtual content creation. Combining storytelling and filming expertise with 360 VR technologies, we build new worlds and amazing immersive experiences, from concept to production, and deliver content-driven campaigns online and offline. Thomas Cook, Club Med, Metro and PSA trust us to tell their brand stories and explore with us endless possibilities in VR.

Eloi Gerard

Eloi is the founder of Crow’s Nest. Thanks to a decade of experience as a consultant at Deloitte and a film producer, Eloi

has an extensive background at the crossroad of sales, operations and film production. He came to China in 2012 and joined the media production agency Must, where he met Rob. Throughout his career, Eloi served many brands (VW, Porsche, Volvo, Michelin, Bridgestone, Google, Puma, Adidas, Nike) and agencies (TBWA, DDB, Edelman, Jack Morton Worldwide, Y&R,

Fred&Farid).

Crow's Nest Co-founder Robert Ellis.

Crow’s Nest Co-founder Robert Ellis.

Robert Ellis

Co-founder of Crow’s Nest, Rob has over a decade of experience in video, film and creative direction in UK and China. Rob worked on major film productions across UK, including “Batman” and “Alexander”. In 2009, he came to China to work for a photography agency and soon joined Must, where he met Eloi. As a creative director, Rob has been a driving force in assisting brands such as Porsche, Tudor, Converse, Johnny Walker, Martel, Adidas, Coach, China Mobile, L’Oreal, and more.

 

EVENT DATE: April 21st, from 6:30 pm

VENUE:  CCIFC Shanghai

(This event is open to members of the French Chamber of Commerce (CCIFC) only.)

More info: http://www.ccifc.org/event/d/the-future-of-virtual-reality-for-brands

 

 

 

VELVET and XNode Announce Official Strategic Partnership

VELVET is excited to announce an official strategic partnership with XNode Co-working Space and Startup Accelerator.

VELVET and XNode have worked together on several key collaborations since 2015 and this announcement marks a new chapter in our continued partnership. Through the partnership, VELVET will continue to connect the network of XNode startups with board-level brand executives visiting China on learning expeditions to observe Chinese innovation. VELVET’s clients will also gain unlimited access to XNode’s massive startup network in China. In addition, VELVET and XNode will co-organize exclusive, qualitative events at XNode venues throughout Shanghai with the aim of uniting brand executives with China’s foremost innovators and startups.

The first event will take place on Thursday, March 31 in Shanghai. The exclusive gathering will feature guest speakers from Carlipa, the leader in connected, luxury retail experiences, speaking about omnichannel and O2O marketing best practices.

About XNode

XNode was founded to be the center of innovation in Greater Shanghai, with five prime location spaces in central Shanghai by the end of 2016: Fudan University, Jing’an Temple, North Bund, Zhang Jiang Hi-Tech Park and Donghu Road. Our vision is to source, filter, identify, mentor, and accelerate high-caliber startup ventures that possess the passion and ability to create scalable businesses that will disrupt traditional sectors. We plan to do this by providing each team with not only first class space, but relevant mentorship, financial investment and business support.

XNode focuses on building international entrepreneur communities by setting up close or exclusive partnerships with global leading incubators and accelerators. In addition to offering VC/PE/Angel investor access and mentorship, XNode links startups with major Chinese corporations and top professional service firms i.e. Roland Berger Strategy Consultants, King&Wood Mallesons, etc. through the Corporate Innovation & Incubation program.

More information: www.thexnode.com

About VELVET

VELVET is a China-born, French-led digital strategy and activation agency serving luxury and premium brands. VELVET’S core expertise include social media, influencer marketing, media planning and buying, search marketing, strategic consulting, corporate training and learning expeditions.