Nice x MANGO

We’re excited to announce the launch of MANGO’s Nice account.

Now MANGO fans have another platform to view and share their favorite outfits.

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Below: Photo collection.

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Below: Nice photos from Mango fans.

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Follow MANGO on Nice

Step 1: Download the Nice app

Step 2: Search “MANGO中国”

Step 3: Follow “MANGO中国”

 

New Client Win: PUIG

We are excited to announce PUIG as a new client.

VELVET will serve as digital strategy advisory firm for the overall brand portfolio of PUIG in China, including fragrance and designer brands such as Prada, Nina Ricci, Valentino, Carolina Herrera and Paco Rabanne.

In addition, VELVET will be in charge of developing the social media presence of Nina Ricci in China, overseeing online campaigns, KOL relationships and O2O innovation projects.

Corporate Training: L’Oréal Vietnam

As part of its digital acceleration, L’Oréal APAC has partnered with VELVET to deliver advanced marketing training programs in 14 countries across the region. Since its inception, we have trained over 500 professionals within the organization, from managers to management committees.
Our last training was for L’Oréal Vietnam. The two-day program took place in Ho Chi Minh City and involved the participation of Facebook, Instagram and Google.

 

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New Client Win: MANGO

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We are excited to announce MANGO as a new client.

Velvet will serve as the Chinese social media retainer for MANGO, in addition to overseeing online media buy, O2O innovation projects, and event management.

MANGO is a leading international fashion brand for women, men and kids established in 1984 in Barcelona. It currently has a total of 2,731 stores in 105 countries worldwide.

Video from our first MANGO event, MANGO Shopping Night, which took place on May 23 at the Jing’an Kerry Centre store in Shanghai. The event kicked off with a fashion show featuring 10 winners from the “Be a Model for One Day” online campaign. Joining the winners on the catwalk were 16 fashion KOLs who amplified the event on social media. Models were styled in the latest looks of the season, including ’70s Bohemian and Surfer Chic. Our friends from the social media platform of choice for fashionistas, Nice, joined in on the fun too.