Shanghai Fashion Web 2014


Last Friday, 12th September 2014, at “LapisThai” we organized “Shanghai Fashion Web 2014”.

We gathered industry leaders and global influencers around China social media, mobile, e-commerce, startups and new trends. And also coming from various companies including:

ASC Fine Wines, Baume & Mercier, Beiersdorf, Bénéteau, Camaieu, Clarins, China Luxury Industry Association, Condé Nast, Converse, Décathlon, Façon Parfums, Fila, Fossil, Global Brands Group, I.T, IWC, Jean-Paul Hévin, Kering, L’Oréal, Loro Piana, Mango, Mustela, NIVEA, Potel & Chabot, Puma, Tissura, Toys “R”us, Xuberance

 Kevin Xiao – OFashion

Co-founder and CEO of Mfashion & Ofashion, has had over 16 years of experience with brand marketing. He has worked as account director at JWT and Grey.

OFashion is the leading shopping mobile app that offers users to shop globally, to share their experience and discuss luxury fashion.


Edwin Ting – Sina Weibo

Senior Director, his role at Weibo is to focused on developing strategies/solutions/products to increase the marketing value of the Weibo platform.

Sina Weibo  is a leading social media platform for people to create, distribute and discover Chinese-language content. Monthly active users were 156.5 million in 2014.

Rosalie Wu – Uber

Uber’s first local hire for China. Polished up by global powerhouses like MaxMara and Ruder Finn, she facilitated the celebration of Uber’s grand launch in China as part of the driving force behind the company’s fast growth in this city.

Everyone’s Private Driver – It is a mobile application that connects you with private chauffeur service on demand. Request an elegant and safe transportation by the touch of a button, in Shanghai and other 160 cities globally.

Miranda Qu – Little Red Book (Xiaohongshu)

Co-founder of Little Red Book (Xiaohongshu), 8-year experience in media & marketing and 5 year general management.

Xiaohongshu is a mobile platform that focuses on the share of overseas shopping information and experience. Currently, it has over one million shoppers sharing the latest information and experiences daily. This enables users to get information by only login in the Xiaohongshu APP.

Adam Huang – Creature of Creation

Adam Huang started his career at Hearst Magazines China as special assistant to managing director. His now the co-founder of Creature of Creation, a young start-up focusing on lifestyle products based on 3D printing & digital fabrication.
C.O.C is a 3D technological service company. It is dedicated to providing enterprise clients with the best-in-class industry solutions and C.O.C plus incorporates the idea of bringing edge technology to your everyday life.

Lin Zong – SECOO

Mr Zong is the Brands Cooperation Director of SECOO.

SECOO is a leading luxury retail platform that offer services from luxury product communication, trading and professional service.

Thank to our speakers at the event; XiaoHongShu, Uber, Sina Weibo, SECOO, Creature of Creation, OFashion.

Thanks to our Media Partners, Haibao, Jing Daily, TechCrunch, Technode.

See you to our next event in September 2015!