Shanghai Fashion Web 2014

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Last Friday, 12th September 2014, at “LapisThai” we organized “Shanghai Fashion Web 2014”.

We gathered industry leaders and global influencers around China social media, mobile, e-commerce, startups and new trends. And also coming from various companies including:

ASC Fine Wines, Baume & Mercier, Beiersdorf, Bénéteau, Camaieu, Clarins, China Luxury Industry Association, Condé Nast, Converse, Décathlon, Façon Parfums, Fila, Fossil, Global Brands Group, I.T, IWC, Jean-Paul Hévin, Kering, L’Oréal, Loro Piana, Mango, Mustela, NIVEA, Potel & Chabot, Puma, Tissura, Toys “R”us, Xuberance

 Kevin Xiao – OFashion

Co-founder and CEO of Mfashion & Ofashion, has had over 16 years of experience with brand marketing. He has worked as account director at JWT and Grey.

OFashion is the leading shopping mobile app that offers users to shop globally, to share their experience and discuss luxury fashion.

 

Edwin Ting – Sina Weibo

Senior Director, his role at Weibo is to focused on developing strategies/solutions/products to increase the marketing value of the Weibo platform.

Sina Weibo  is a leading social media platform for people to create, distribute and discover Chinese-language content. Monthly active users were 156.5 million in 2014.

Rosalie Wu – Uber

Uber’s first local hire for China. Polished up by global powerhouses like MaxMara and Ruder Finn, she facilitated the celebration of Uber’s grand launch in China as part of the driving force behind the company’s fast growth in this city.

Everyone’s Private Driver – It is a mobile application that connects you with private chauffeur service on demand. Request an elegant and safe transportation by the touch of a button, in Shanghai and other 160 cities globally.

Miranda Qu – Little Red Book (Xiaohongshu)

Co-founder of Little Red Book (Xiaohongshu), 8-year experience in media & marketing and 5 year general management.

Xiaohongshu is a mobile platform that focuses on the share of overseas shopping information and experience. Currently, it has over one million shoppers sharing the latest information and experiences daily. This enables users to get information by only login in the Xiaohongshu APP.

Adam Huang – Creature of Creation

Adam Huang started his career at Hearst Magazines China as special assistant to managing director. His now the co-founder of Creature of Creation, a young start-up focusing on lifestyle products based on 3D printing & digital fabrication.
C.O.C is a 3D technological service company. It is dedicated to providing enterprise clients with the best-in-class industry solutions and C.O.C plus incorporates the idea of bringing edge technology to your everyday life.

Lin Zong – SECOO

Mr Zong is the Brands Cooperation Director of SECOO.

SECOO is a leading luxury retail platform that offer services from luxury product communication, trading and professional service.

Thank to our speakers at the event; XiaoHongShu, Uber, Sina Weibo, SECOO, Creature of Creation, OFashion.

Thanks to our Media Partners, Haibao, Jing Daily, TechCrunch, Technode.

See you to our next event in September 2015!

Geek is the new Chic : VELVET Spring Party

Last Friday, 13th June 2014, at “island6 Shanghai” we organized “GEEK IS THE NEW CHIC” party.

We gathered more than 200 industry leaders and global influencers around China social media, mobile, e-commerce, startups and new trends. And also coming from various companies including: Nivea, LVMH, Lancel, Parmigiani, L’Oréal, Swarowski, Vip.com, Henkel, Puma, p1, ASC Wine, Boucheron

This event has been organized to celebrate the partnership between VELVET GROUP and TechNode. Our latest project is the launch of TechNode.fr opening doors to the 220 million French-speaking community to witness and understand the fast evolving digital landscape of China.

A special thanks to our friends of island6 gallery who provided this exceptional venue as a courtesy.

We are also greatful to Uber, Upyun and Teambition for the great gifts they offered to our guests.

See you to our next event in September 2014!

TechNode Now Speaks French, Launching TechNode.fr With Partner VELVET Group

Velvet Partner Technode

VELVET is taking a further step to bridge the Chinese and global startup ecosystem. Today, I am proud to announce the launch of TechNode.fr, the French language version of China tech news portal TechNode.com.

Over the past few years, China has undergone exponential growth in digital with an Internet population of 618 million, 500 million mobile Internet users and more than 100 million tablet owners. In 2013, China overtook the United States to become the world’s largest e-commerce market with over €217 Billion in transaction value. TechNode.fr is designed to address French speaking countries & regions (France, Belgium, Switzerland, Quebec, Canada, etc.), opening doors for the 220 million French-speaking community to witness and understand the fast evolving digital landscape of China.

Thanks to VELVET’s expertise in both Chinese and French market, TechNode teamed up with us to design and operate this new website. VELVET is leveraging its team of Chinese, English and French copywriters based in Shanghai to deliver the latest news around China social media, mobile, e-commerce, startups and new trends.

TechNode (formerly known as MOBINODE) is the leading tech blog uncovering the latest news on start-up entrepreneurs, investors, large companies and industry trends in China and Asia. TechNode is the official partner of TechCrunch, managing TechCrunch China. Its main focus are: social media, mobile and e-commerce and new trends such as Big Data and augmented reality. Written in English, Chinese and French, TechNode aims to be the go-to source for original, insightful and opinionated content that helps connect the eco-system of entrepreneur’s, investors and consumers. TechNode is founded by Dr. Gang Lu, one of the most influential Chinese tech bloggers in global web industry.

With this new site, we just can’t wait to bring more online & offline interactivity between China and French web.

If you want more details about TechNode.fr or this announcement, please email us directly at: contact@technode.fr.

Digital Roundup | Lancôme Digital Moves, Online Fashion Store, Young Car Buyers, Online Wine Sales, Digital Credit Card

A roundup on how digital is transforming our life and business – both in China and the rest of the world through March 24th.

Lancome Digital Reward Elite Program
Lancôme Ramping Up Digital Initiatives

By WWD

Lancôme is ramping up its digital efforts with a pair of digital initiatives designed to draw in new consumers. The Lancôme Elite Rewards program is based on a social media model — in addition to purchasing product, members can earn points by connecting with Lancôme USA through social media, whether it’s uploading a glammed-up Instagram selfie to show off a new Rough in Love lipstick using a specified hash tag, watching makeup tutorials on lancome.com or checking in at a Lancôme beauty event on Foursquare. A simple dashboard accessible through lancome-usa.com helps members track and manage their points earned in real time.

 

14 Online Fashion Stores, from Cheap to Couture, for Hong Kong Shoppers

By TechInAsia

Hong Kong is known for its shopping and for being a hip and fun place – yet it’s still surprising just how many diverse and awesome online shopping choices there are in the city. There’s a funky mix of Hong Kong-based tech startups and fashion labels that are doing interesting things with ecommerce. Many of them not only sell in Hong Kong but have also expanded across the region. Plus, this list will also look into some big-bucks ecommerce companies that are accessible to clothes shoppers in the territory.

 

China’s Idealistic Young Car Buyers Demand Eco-friendly Options

By JING DAILY

Car buyers in China are getting younger, and the young will soon be the dominant players on the car-buying scene, according to a recent Chinese market survey. In addition to impacting how cars are marketed in China, it may also impact how they’re made: the findings show that more young car buyers are concerned not only with the performance of the cars, but also with their environmental and health aspects. To understand the young people’s car purchasing decisions and what influences them, Chinese social network RenRen teamed up with Chinese auto site Chewen.com and global information company Nielsen.

 

How the Internet is Boosting Foreign Wine Sales in China

By Red Luxury

According to a report published by Bordeaux Management School in France, 27 % of wine sales in China last year were made over the internet. By contrast, online sales accounted for only 8 to 10% of wines purchased in Europe and just 2% in the United States. On Singles Day on November 11, in a 24-hour period, Chinese importer Summergate Fine Wines sold over 100,000 bottles. Wine sales worldwide total more than $5 billion every year. Last year, California exports to China reached $35 million, an all-time high that ranks the state as the fifth-largest export market. Amazon has also capitalized on the trend, and began to offer wines from California through its Chinese portal last October; over half of the initial online sales went to Shanghai.

 

Chinese Central Bank Calls Off Digital Credit Card Business

by Technode

The People’s Bank of China (PBOC), the Chinese central bank, reportedly released a notice to suspend the digital credit card businesses together with mobile payment services enabled by scanning the QR codes (source in Chinese). Despite the innovations in QR code payment technology, it also brings information and capital security concerns for the customers. Virtual credit card is still a pre-matured business in terms of user identification and capital security, according to the PBOC. The heat for digital credit card business was at full strength in Chinese Internet arena last week as both AliPay Wallet and WeChat Payment, the mobile payment arms of Chinese Internet giants Alibaba and Tencent, announced they planned to explore this sector together with China CITIC Bank.

Partnered Event – Selling online on China’s E-Commerce Platform in Shanghai on March 25-26th

E-Commerce in China

VELVET will partner with CCIFC for the exclusive “Selling Online on China’s E-Commerce Platforms” on March 25-26th in Shanghai. Dedicated to French companies thrilling to enter the Chinese E-Commerce market to sell products online, the French Chamber of Commerce has tailored an exclusive seminar to understand the E-Commerce market opportunities and meet experts in this field.

China’s market overview:

  • With more than 600 million netcitizens and 250 million online shoppers, China is the biggest e-Commerce market worldwide
  • 75% of Chinese shoppers buy at least once per week
  • In 2012, the overall of online sales reached more than 152 billion euros representing a YoY of 66,5%

Meet the two Leading Players on China’s E-Commerce Market Tmall – with more than 50% of E-Commerce market share – and JingDong – with more than 20% of market share ; as well as agencies expert in the field. VELVET will be pleased to be part of this value added training and be ready to answer questions or interrogations on evolving e-commerce market.

Save the date & Request more details here!

Date: March 25-26th, 2014
Location: Shanghai
Duration: 2 day
Price: 15 900 RMB

Infographic – 2013 Year in Review for China’s TMT industry

After a year that saw the burgeoning entrepreneurship cutting across China in 2011 and a following year that tasted the backlash in 2012 — painfully leads to the termination of venture capital spree in addition to the shutdown of innumerable failures, we are now at the end of 2013 and looking back at a year which is neither so good nor so bad for Chinese Technology, Media & Telecommunication industry.

IPO Window Reopens | Breakthroughs that set for changes | 2013 goes down as the most active for Internet M&A | Xiaomi becomes a cult | Lei Jun, starts a business at 40 | 2013 is a lost year in terms of creativity and innovation.

TECHNODE 2013 Year in review

Source: TechnodeL

China Digital Roundup | Google Glass, eBay’s Online Mall, WeChat, Alibaba

A roundup on how digital is transforming our life and business – both in China and the rest of the world through January 24th.

L'Oreal Matrix Google Glass

L’Oreal’s Matrix Offers Stylist’s-Eye View with Google Glass

By BrandChannel

Google Glass may still be a novelty of sorts for just about everyone outside its “Explorer” program, but that’s not stopping global beauty brand L’Oreal from incorporating the futuristic specs into its personal care brands. According to Retailing Today, L’Oréal subsidiary Matrix is using Google Glass to help teach hairstylists how to do better work. Called “Matrix Class for Glass,” the initiative will include blogger video series, a salon professional education platform, and an app that “will house an exclusive library of content that can be downloaded by consumers and professionals.”

 

eBay said to open online mall to lure fancy brands

By CNET

Word has it that eBay has plans to open an online marketplace that caters to various brands, according to The Wall Street Journal. Rather than using the eBay moniker, this site is said to be called “The Plaza.” On “The Plaza,” it’s said that brands will be able to sell directly to consumers — just like with eBay — but won’t have to be listed next to second-hand items or possible knock-offs. It said that with the rumored online mall, merchants could sell their goods through eBay but not have “to worry about weakening their brand.”

 

Next WeChat 5.2 update show LinkedIn integration and a makeover for Android

By Tech In Asia

China’s most popular messaging app and social network WeChat’s upcoming version 5.2 update will likely come with LinkedIn integration and a new interface for Android users, according to Pingwest. The following screenshots come from a private beta version, so the updates aren’t final, yet. This is a major move early in LinkedIn’s official Chinese career, especially since it doesn’t even have a Chinese-language site yet. LinkedIn first revealed it had plans to officially expand to China last week when the professional networking site announced it hired a new president for LinkedIn China in the form of Derek Shen. Company shares rose strongly on the news.

 

Alibaba on Tour: the China’s Tech Giant draws a crowd in Amazon and Microsoft land

By GeekWire

Alibaba may not be a household name in the United States yet, but the company is a giant in China — with a dominant e-commerce platform, growing cloud computing system, smartphone operating system and even a finance business. It’s sometimes described as Amazon, PayPal and eBay combined, with a bit of Google thrown in for good measure. And the company is widely expected to make a headline-grabbing IPO this year. So we jumped at the opportunity to sit down with Wang Jian, Alibaba’s chief technology officer, as part of a visit by some of the company’s top executives to the Seattle region this week.

 

Asians spend 257% more on brands they follow online

By Red Luxury

A new study from Waggener Edstrom Communications found that Asian consumers spend up to 257 percent more on brands they follow online. “This study shows that in 2014 digital-driven brand storytelling is central to successful communications. Consumers want to be engaged by brands online,” said Matthew Lackie, Senior Vice President at Waggener Edstrom. “We are seeing that B2B and B2C companies will be rewarded in 2014 with larger spends, engagement rates, and higher levels of brand advocacy when they provide their audiences with great content.”

China Digital Roundup | Personal Care, Wearable Device, 3D Printing, Social Media

A roundup on how digital is transforming our life and business – both in China and the rest of the world through January 17th.

Digital Inception Review

17% Personal Care Brands Have Mobile-Optimized Sites in China

By Luxury Daily

Half of the mobile sites examined in L2′s latest China report offer click-to-call customer service and a quarter provide one-click email for customer service. L2′s Personal Care China report asserts that the fragmented digital landscape, big investments and the need for localized marketing has forced several personal care players to resign their efforts in China. For the brands committed to navigating the densely forested paths to consumers, L2 argues that digital is the clearest avenue available.

 

China now has half a billion mobile web users, 618 million total internet users

By Tech In Asia

Here are the latest figures from the China Internet Network Information Center (CNNIC) for December 2013. They show strong growth from the agency’s last report midway through 2013 when we saw that China had 591 million internet users and 460 million mobile netizens. The number of mobile web users has more than doubled from the end of 2009 when there were only 233 million accessing the web via phones. China’s smartphone boom – there are about 270 million active Android users in the country right now – has surely caused a big bump in mobile web browsing in the past few years.

 

This Bracelet Knows When You’ve Had Too Much Sun

By Fast Co

Introduced at this week’s Consumer Electronics Show in Las Vegas, Nevada, the June may look like a bracelet you’d buy at Claire’s, but it’s actually a fashionably designed wearable that measures exposure to the sun. Made by Netatmo and designed by Louis Vuitton and Harry Winston collaborator Camille Toupet, the June syncs over Bluetooth to a paired iPhone, where an app tells you how much sun you’re getting based upon readings from the bracelet’s photovoltaic gem, and then recommends sunglasses, a hat or a specific sunscreen based upon the measurements. While Netatmo’s June might seems like a gadget for outliers, it actually represents an important step forward. It’s wearable tech that someone might buy for looks alone, not giving a damn about how “smart” it is.

 

3D Printing is Starting to Revolutionize the Fashion Industry

By SCMP

Will the 3-D printer replace the sewing machine as the favored tool of fashion designers? In recent months, 3-D-printed clothes and accessories have shown upon Project Runway (a contestant printed belts), the actual runway (Dutch designer Iris van Herpen’s 3-D-printed collection called Voltage) and on the Neiman Marcus website (which sells 3-D pieces such as Bathsheba Grossman’s sculptural stainless steel orbs). A few days ago, 3-D-printed fashion had perhaps its biggest moment when CBS broadcast the annual Victoria’s Secret Fashion Show. Model Cara Delevingne walked the runway in computer-generated angel wings, while Lindsay Ellingson was outfitted in a corset, bustle and arm pieces intricately designed to look like snowflakes.

 

The Need to Address China Social Media Differently

By Fast Co

A brand or a company venturing online in China better not do so in the way they would in the West. Expect participation and engagement. Both positive and negative. Produce quality content or engage in a smart way and people will respond with a host of likes, comments and re-posts. Whole debates might rage, prompted by your video, infographic or picture. The research company Altimeter recently mapped China, followed by Indonesia, Philippines, Vietnam and Malaysia, as the most engaged online populations in the world. The U.S., UK, Germany and France were significant laggards by this measure.

 

Photo courtesy: L2

Event Watch – Forrester’s Summit in Shanghai on March 19th 2014

Forrester Summit - Shanghai

For the second year, VELVET will sponsor the upcoming well-known Forrester Summit on March 19th, 2014 in Shanghai. Forrester will be your teacher in improving digital customer experiences. Don’t forget to save the date in your agenda!

The days of double-digit GDP growth in China are over. Chinese customers are more digitally connected than ever before. In the face of slowing economic growth, the one true, defensible competitive advantage is to become customer-obsessed. To do so requires to change your approach to designing and delivering digital customer experiences.

At this year’s Summit, you’ll learn to assess how mature your organization is when it comes to customer experience models. We’ll teach you how to transform your company’s digital customer experiences to drive growth in a slowing economy.

What attendees will gain?

At this Summit, Forrester will teach you how to thrive in the age of the customer with a focus on digital customer experiences. You’ll leave this Summit with the skills needed to:

  • Create truly compelling digital customer experiences that speak to the unique and rapidly evolving needs of your Chinese consumers.
  • Achieve digital marketing, sales, and service experience supremacy by advancing your organization’s customer experience maturity.
  • Build a sales, marketing, and service ecosystem that seamlessly blends digital and traditional channels.
Why attend a Forrester Summit?
  • Accelerate your success. Through keynote and track sessions led by Forrester analysts, we deliver thought leadership and practical advice designed for your role that you can apply to your business challenges the day you return to the office.
  • Learn from your peers and other experts in the field. Industry speakers, who are dealing with the same challenges as you, will share their success stories and respond to your questions
  • Engage with Forrester analysts. Speak with Forrester analysts to think through how you will apply what you learn at the Summit when you are back at your company.
  • Connect with peers. During discussions and roundtables or over a drink, share and gain knowledge and new perspectives from a network of peers — more than 200 delegates attend — facing similar challenges.
  • Get an exclusive first look at new research and survey data. Be the first to hear about Forrester’s latest big ideas and survey results.

Save the date & Buy your tickets here!

Date: March 19th, 2014
Location: Le Royal Meridien, 789 Nanjing Road East – Shanghai
Duration: 1 day (8:30 am – 6:30 pm)
Price: Clients $545 – Non-clients $595 – Government, education, and nonprofit $445