Velvet invited to the Lane Crawford Store Opening in Shanghai

Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.

Lane Crawford opening shanghai

Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”

Andrew Keith, CEO of Lane Crawford

The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.

During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.

Lane Crawford Store Opening shanghai

From left to right: Hong Kong actress Carina Lau, Chinese model Du Juan, Chinese actress Zhou Dongyu, Chinese TV Hostess Zhu Zhu, Taiwaiese model Godfrey Gao, Hong Kong actress Maggie Cheung – Photo credit: Lane Crawford

Location: Times Square, 99 Huai Hai Zhong Road, Shanghai

Event Watch – MagentoCom Conference in Shanghai on November 18th 2013

MagentoCom China - e-commerce

As e-commerce is booming in China and East Asia, merchants continue to see the value in Magento as a flexible and cost-effective e-commerce system of choice that enables a fast time-to-market strategy and almost limitless e-commerce opportunities.

The true impact and success in the Asian market however depends on the e-commerce service system as a whole. Although Magento has proven to be successful in itself, many merchants are getting on board the Magento platform with the help of various partners and can only be truly successful in collaboration with reliable service providers.

MagentoCom (China) will be scheduled on November 18, 2013 in Shanghai. The targeted audience for this event is Merchants, Digital Managers and Business Leaders with the opportunity to meet leaders in the Digital Industry and get to know about new E-Commerce trends and opportunities in China.

Save the date & Buy your tickets here!

Date: November 18th, 2013
Location: Renaissance Shanghai Zhongshan Park Hotel
Duration: 1 day (9:00 am – 9:00 pm)
Price: early bird ticket ¥480 – after early bird ¥680

Velvet invited to an Exclusive Tour of DS World Store in Shanghai

DS world store shanghai

Velvet was kindly invited to attend the Luxury Products Club at DS World Store in Shanghai on Thursday, 17th of October at 6:30pm. Mr. Arnaud Ribault, General Manager of DS China,  welcomed us at the unique DS World Store for a special presentation on “How Can We Launch a French Premium Car Brand in China Today ?”.

DS, Citroen’s premium brand, opened its first global flagship showroom – DS World – on March 28th in Shanghai. A unique feature of the store is that it showcases not only vehicles that are currently in production but also concept cars and classic models to showcase DS heritage and values. Its second flagship showroom will be opened in Paris at the end of this year.

The next steps for DS will be not only to launch new premium cars from France, but also to design and produce them in and for the Chinese Market. That’s why the DS5 will be produced at PSA Peugeot Citroen’s joint venture with Chang’an Motors, at the end of this year.

DS World Store Shanghai

VELVET as Moderator for Digital Cream Roundtable Forum on October 24th 2013

Digital Cream Shanghai is a moderated roundtable forum for China’s most senior client-side digital and brand marketers to discuss and explore the latest best practice on e-marketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables will be bilingual (English & Mandarin).

Velvet is invited to moderate the E-Commerce roundtable driving discussions on key issues from the overall strategy, C-Level executive support and team structure to conversion optimization. The roundtable will be bilingual (English & Mandarin).

Digital Cream Shanghai

Here are the roundtables topics:

  1. Ecommerce & Conversion Optimisation
  2. Online Advertising – Strategy & Maximising Returns
  3. Social Media & S Commerce – Managing, Marketing, Measuring & Monetising
  4. Strategic Content Development, Curation & Marketing
  5. Big Data, Web Analytics & Actionable Insights
  6. Customer Experience & Lifetime Economic Value in a Digital World
  7. Customer Insight & Market Research – Segmentation & Targeting
  8. Mobile Marketing – Advertising, Apps, Platforms, Design & Build

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

Date: October 24th 2013 (8:30am – 5:30pm)
Venue: M1NT Club Shanghai, Shanghai, China
Duration: 1 day
Cost: Free – request an invitation here!

Event Watch – TechCrunch Disrupt in Shanghai on November 19-20th 2013

TechCrunch 2013 Innovation Summit Shanghai

Emerging industries and opportunities mushroomed in recent years given the volatile global and domestic landscape as well as the rapid economic development. Opportunities and risks co-exist in the era of information explosion. How to make right decisions among numerous industries and projects so as to gain a better start point and promising future is problem puzzling every devoted entrepreneurs. The issues of finding the right direction, seizing the opportunity, promoting products and increasing influences are the most concerned problems for entrepreneurs or potential ones.

Against this backdrop, TechCrunch entered the Chinese market and partnered up with TechNode to hold “Red Web” Conference on Nov. 19 to Nov. 20, to discuss the latest trends of global Internet industry with entrepreneurs dedicated to this division as Ma Huateng, founder of Tencent Inc., Lei Jun, founder, chairman & CEO of Xiami, Wang Wei, founder of Tudou.com, Ding Lei, Founder & CEO of NetEase… And much much more.

More than 100 innovative startups from all parts of Mainland China, Hong Kong & Taiwan will attend to the TechCrunch Disrupt event.
Save the date & Buy your tickets here!
TechCrunch 2013 Innovation Summit Shanghai figures
Date: November 19-20th, 2013
Location: Shanghai International Fashion Center
2866 Yangshupu Rd, Yangpu District, Shanghai
Duration: 2 days
Price: ¥1500 one day – ¥2500 two days