These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related regulatory environment. The successive adoption of two n...
Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments. Agility is now a hot topic among MNC executives, as it ...
Quickly becoming the new norm in China for brands and savvy marketers, social commerce makes shopping a one click away social experience. Let’s delve with Lea Wang, Marketing Strategy expert at Fabe...
In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecent...
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, supp...
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them re...
Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, continues its growth in the Chinese market with the a...
Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for us to have you all join our party and make it such...
A warm welcome to our new partner PJ Daren, who is joining the Fabernovel ecosystem in Shanghai. PJDaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-t...
Sustainability has been a hot topic over the years for numerous industries, including retail, luxury, pharmaceuticals, and manufacturing. Let’s zoom into Fabernovel’s t...
TX Huaihai | Youth Energy Center (hereinafter referred to as TX Huaihai), located on Huaihai Road, Shanghai’s first curated retail mall is dedicated to creating a museum-like environme...
In celebration of the 50th anniversary of “You’re worth it”, Cosmetics Giant L’Oréal Paris opened its 1st ever Global Flagship Store in May on East N...
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Nearly every luxury brand either utilizes the power of machine learning or is interested in doing so, but creating models is only one step when it comes to achieving value. Unlike general programming ...
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...
