Crafting the Future Business Strategy of Wine & Spirits Brands
Chinese consumers’ habits on wine & spirits are evolving faster than ever. Read along to discover SIX of the latest trends in the wine & spirits industry in China! 1. Omni...
Chinese consumers’ habits on wine & spirits are evolving faster than ever. Read along to discover SIX of the latest trends in the wine & spirits industry in China! 1. Omni...
These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related regulatory environment. The successive adoption of two n...
Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments. Agility is now a hot topic among MNC executives, as it ...
WeChat Mini-Program Analytic Toolkit WHAT’S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-P...
Consumer Data Strategy under China PIPL In collaboration with TEKID, FABERNOVEL is very proud to present to you this review on Consumer Data Strategy under the new China Personal Information Protectio...
Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms operating in China, western ...
In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecent...
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, supp...
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them re...
Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, continues its growth in the Chinese market with the a...
Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for us to have you all join our party and make it such...
A warm welcome to our new partner PJ Daren, who is joining the Fabernovel ecosystem in Shanghai. PJDaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-t...
As a leading symbol in the industry, Duozhuayu (dé jà vu) started as a second-hand store in 2017, focusing on recycling used books. They opened their online bookstore first on WeChat Mini ...
McDonald’s new cube-style headquarter building, located on the west bund of Shanghai, brings food retail innovation and digital designs to the Chinese market. Fabernovel Key Takeaways Redefine t...
Sustainability has been a hot topic over the years for numerous industries, including retail, luxury, pharmaceuticals, and manufacturing. Let’s zoom into Fabernovel’s t...
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Nearly every luxury brand either utilizes the power of machine learning or is interested in doing so, but creating models is only one step when it comes to achieving value. Unlike general programming ...
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...