Crafting the Future Business Strategy of Wine & Spirits Brands
Chinese consumers’ habits on wine & spirits are evolving faster than ever. Read along to discover SIX of the latest trends in the wine & spirits industry in China! 1. Omni...
China Insights
China Continues to Strengthen its Regulatory Framework for Data Protection
These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related regulatory environment. The successive adoption of two n...
The Secrets behind Scaling Agility in an MNC
Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments. Agility is now a hot topic among MNC executives, as it ...
Deep Dive
WeChat Mini-Program Analytic Toolkit
WeChat Mini-Program Analytic Toolkit WHAT’S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-P...
Consumer Data Strategy under the new China Personal Information Protection Law
Consumer Data Strategy under China PIPL In collaboration with TEKID, FABERNOVEL is very proud to present to you this review on Consumer Data Strategy under the new China Personal Information Protectio...
How to Leverage WeChat For Successful B2B Strategy In China
Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms operating in China, western ...
Digital News
Emails & SMS can now redirect to WeChat Mini-programs
In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecent...
2020 WeCom Annual Conf Recap, APIs, Cases Studies and More…
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, supp...
Wechat roadmap for 2021
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them re...
Fabernovel News
Fabernovel acquires the technology services agency 31Ten
Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, continues its growth in the Chinese market with the a...
Office opening party recap
Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for us to have you all join our party and make it such...
PJ Daren is joining the Fabernovel ecosystem in Shanghai
A warm welcome to our new partner PJ Daren, who is joining the Fabernovel ecosystem in Shanghai. PJDaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-t...
FAB Explorer
Duozhuayu: Surfing the trend of sustainability
As a leading symbol in the industry, Duozhuayu (dé jà vu) started as a second-hand store in 2017, focusing on recycling used books. They opened their online bookstore first on WeChat Mini ...
Big Mac Cube: Redefine the role of offline stores
McDonald’s new cube-style headquarter building, located on the west bund of Shanghai, brings food retail innovation and digital designs to the Chinese market. Fabernovel Key Takeaways Redefine t...
Bring Sustainability in Business to Save the Planet
Sustainability has been a hot topic over the years for numerous industries, including retail, luxury, pharmaceuticals, and manufacturing. Let’s zoom into Fabernovel’s t...
Press
China’s latest marketing buzzword actually Matters
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Will decentralized e-commerce save brands?
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Global Insights
How Luxury Brands Can Use Machine Learning to Drive Business Decisions
Nearly every luxury brand either utilizes the power of machine learning or is interested in doing so, but creating models is only one step when it comes to achieving value. Unlike general programming ...
Consumer habits and business strategies: emergence of a “new reasonable” post-crisis COVID-19
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
GAFAnomics results [4th quarter of 2019]
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...